eMedia Vitals

As broadband usage increases and streaming technology evolves, video is becoming a checklist item for most emedia publishers. The question most editorial teams face is, how do you create (or license) compelling video that engages your audience and keeps them coming back for more? For publishers, the question remains, how do you monetize it? Our resources at eMediaVitals will help you answer these questions and more.

The Las Vegas Sun gambles on 702.tv
The Las Vegas Sun, in another example of its efforts to transform its publishing operations with an online-first mindset, has launched its most ambitious project to date: 702.tv, a new video show that aims to be a “Trojan horse of news” for a younger audience. Read how they did it and what they expect to achieve.

Tips for repackaging conference content
The content produced at publication-hosted events can be insightful and compelling - but is often lost once the event ends. By capturing presentations and speeches on video, you can extend some or all of the content generated at your event to a much broader audience and monetize it far beyond the typical event cycle.

Transitioning your interview style
Many classically trained print reporters may find it hard to make the transition from interviewing for print to interviewing for video. We offer seven tips to help you conduct compelling video interviews.

Revenue Strategies
Which video ads work best? MTV Networks shares the results of an internal study to determine the most effective advertisements for short-form online videos.

At a glance: online video ad types. The five most common types of ads you'll see in videos on the Web, and how they're used.

How much should you charge for online video? One blogger’s price list for video ad rates.

Audience Development
Promoting online video. With the right promotion, you can get viewers to come to your site to see breaking news instead of turning on their TVs.

Conquering online video. Great content alone doesn't cut it. Publishers need to put their online video content to work across a number of different channels.

Content Strategies
Learning to shoot video. Advice on finding the right story and how to capture it in a visually interesting way.

Making a 'good' newspaper video. An overview of the types of stories that work well with video and the most common forms that journalists can use to tell their stories.

How online video improves journalism. Tips from an online video storyteller who offers best practices for sound, length, narration and equipment recommendations.

Tips for shooting better online video. Advice on equipment, interviewing, and pre- and post-production.

Using video as an adjunct to print. For some journalists, video opens doors to new careers.