eMedia Vitals

Can Reddit be saved? Prescott Shibles thinks so, and offers 5 revenue-generating tips for the Conde-owned social news service. Other lessons from the digital frontier come from MSNBC.com, whose recent redesign highlights a bold new sales strategy built around sponsorships; Penton, which is aggressively ramping up its mobile efforts with new mobile websites and apps; and Hearst, which is rolling out new ad units that feature high-def, rich media creative – and even editorial content.

FEATURED STORIES

Q&A with new ABM CEO Clark Pettit
The new president and CEO of the 104-year-old industry association says his digital media and technology experience will help the ABM drive transformational change in B2B publishing.

Five ways to save Condé Nast's Reddit
The Reddit social news site shouldn't need to ask for reader donations to survive. Here are 5 revenue-generating opportunities they could start building now.

Search engine results: Only the first page counts!
 Seven SEO tips to move your content from page two to page one in search engine results.

Death of the page view? How about the rise of the sponsorship
MSNBC.com seeks a more immersive ‘storytelling’ experience for its advertisers, fueled by its recent redesign that aggregates more content – and advertising – within article pages.
Penton mobile push includes 60 mobile websites
The B2B publisher plans a mass rollout of mobile Web solutions, along with a separate initiative to develop mobile apps with Handmark.

New Hearst ad units house high-def video, photos - and editorial content
Large format, rich media units will debut next week as part of a multichannel program with Gillette; Hearst’s Kristine Welker says more content integration is on the way.

Google News: How can it help you?
Google News is trying to go beyond being an algorithmic traffic driver to be more engaging ― and maybe even find a way to help publishers monetize that traffic.

Is there a way to certify quality Internet content?
The New Republic takes a more measured approach to mobile
Political publisher evaluates the best approach for adapting its long-form journalism to the small screen.

Inside the Seventeen.com makeover
Hearst’s teen-targeted site redesign focuses on social integration and video to enhance the “crazy” (OMG!) and “fun” (LOL!) experience it provides to its audience.

ADDITIONAL WEB RESOURCES

Market bellwethers point to a new consumer magazine era
A strange thing happened to the consumer magazine busidness near the end of 2009. The three major market bellwether performance indicators (circulation levels, newsstand sales, advertising sales), which had been sending mixed signals in recent years, simultaneously aligned.
Source: Folio

Condé Nast uses web edit staff for Samsung advertorial
Unidentified sources told Mediaweek the use of web staffers was seen as a compromise and a way to avoid clashing with print editors who were considered averse to allowing their own staff work on an ad product.
Source: paidContent

AdMob CEO: Apple not enforcing ad restrictions
Despite putting a scare into AdMob and its customers with its new policies on third-party ad networks, Apple has not yet enforced those policies, AdMob's CEO confirmed Tuesday.
Source: Cnet

Slate makes a case for long-form journalism on the web
Can it be monetized? Or, as behavioral economists might put it: Does long-form, you know, work? One piece of good news — good news, that is, if you’re a fan of the genre — comes courtesy of Slate.
Source: Nieman Journalism Lab

Man claims he owns 84% of Facebook
A New York man claims he owns 84% of Facebook based on a two-page "contract" he entered into with Mark Zuckerberg 7 years ago--9 months before Facebook was founded.
Source: Business Insider

Conduit reports 250,000 app publishers, 170 million users
Conduit, the venture-backed company that enables publishers to create and distribute apps on the Web via browser toolbars, boasts more than 250,000 web publishers, and that they’re able to reach some 170 million users. Roughly 23 new users install Conduit Engine every single second, the company adds. Source: TechCrunch