Since 1996, Mitch has thought hard about how emedia can make it easier for buyers to buy and sellers to sell. At Panasonic he led early efforts to use the web to create a unified corporate identity and better market to businesses and consumers. He's built and optimized search engine marketing campaigns for many ecommerce companies.  At Penton Media he led online product development, focusing efforts on how to deliver better ROI for advertisers and a better experience for readers. As Vital Business Media's COO and token geezer, Mitch keeps the company running like a well-oiled machine and writes about eMedia. He's also handy to have around when ordering sushi.