Outsell Scout Analytics provides deeper insights into online data products subscriptions.
7 SEO tips to move your content from page two to page one in search engine results.
Teen-targeted site redesign focuses on social integration, video to enhance “crazy” (OMG!) and “fun” (LOL!) experience.
Integrated analytics could provide better insights for publishers (and advertisers) into iPad, other e-reader editions.
If your newsletters don't reach the inbox, all other metrics will suffer.
Details on new e-reader platform and storefront still 6-8 weeks away.
When publications use pageviews as the key editorial metric, the result is stories on fewer topics, all covered in exactly the same way.
More audience data means beter targeting opportunities - and new data privacy concerns.
Metrics add insight on trust, credibility, connections of brands and their employees.
Bryan Eisenberg has created a comprehensive reading list for online marketers that looks like a graduate syllabus. His goal is to move beyond today’s simplistic tactical application of basic landing page optimization and testing, to the strategic worldview that conversion optimization should play in an organization.
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