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Topic: Metrics, Email

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Publishing lags behind other industries in email open rates

Publishing lags behind other industries in email open rates

Epsilon study shows open rates inch up, but click rates drop slightly.

The first e-mail engagement metric: deliverability

If your newsletters don't reach the inbox, all other metrics will suffer.

An 8-step E-mail marketing refresher

 Ian Lurie of Conversation Marketing offers 8 steps to spruce up your e-mail marketing campaign. And by 'spruce up' he means 'bring back from the dead'.