Google News' Josh Cohen explains Google's efforts with publishers.
Living content is quality content, shared quickly through social media and takes root across the web. "Landfill content" is pumped out by content mills, optimized for search bots.
The publishing industry wasn't pretty this year - but that won't keep us from finding some silver lining.
How do you get editors to think more positively about search? Try speaking their language.
If you put in the time, you can learn a ton about SEO without paying a dime.
Don't ignore these important tools for understanding, serving and growing your online audience.
The web is full of duplicate content. Search engines try to index and display the original or “canonical” version. Searchers only want to see one version in results while site owners worry that if search engines find multiple versions of a page, their link credit will be diluted and they’ll lose ranking. Google has now announced that publishers can share content across their sites and indicate to its search engine which page from which site should be indexed.
A good website address is an important traffic driver, so don't settle for a domain that make it hard for readers (and search engines) to find you
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