The readers of indy music mag Paste are leading the effort to help during an ad slump, and investors and advertisers are following.
Startup’s technology helps media companies test, implement online subscription models.
Back-end systems emerge as key elements in print-to-digital shift.
How ESPN was able to increase membership to an online paid content service by connecting its print and online subscriber databases.
News organizations that are thinking about membership as merely a revenue opportunity are missing the point. They should be thinking of the opportunity as a way to open up as an enabler and member of a new network, a new club.
The wisdom of paid online content is still debatable but blog sponsorships and paid content are the most profitable e-media revenue streams, with more than 50 percent of respondents saying they see a profit margin of more than 30 percent from these two products, according to the 2009 FOLIO: E-Media Survey.
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