Home

Topic: Business to Business, Ad Serving

Results 1 - 10 of 20

Results

Making the most of your mobile investments

Making the most of your mobile investments Execs from TNR, LMK, Medialets discuss building a mobile strategy on a budget.

BuzzLogic aims to make blog ads more engaging ― and more profitable

BuzzLogic aims to make blog ads more engaging ― and more profitable

Advertising platform provider launches an interactive ad widget.

When ads know where you are and what you're listening to

When ads know where you are and what you're listening to

Google, Pandora, ESPN discuss what's working in mobile advertising.

New York Times, Foursquare see new value in old content

New York Times, Foursquare see new value in old content

Geolocation could present new opportunities for advertising and archives.

In frenzy over mobile apps, don't forget the mobile web

In frenzy over mobile apps, don't forget the mobile web

Panelists at MPA/eMediaVitals event discuss advertising, audience development across mobile platforms.

 

IDG's Amplify: Integrating social media with advertising

IDG's Matt Yorke talks about how they have built ad units that incorporate simple things like a counter for video views and Facebook share links and turned it into millions in revenue.

Year in review: Lessons learned in 2009

Year in review: Lessons learned in 2009

The publishing industry wasn't pretty this year - but that won't keep us from finding some silver lining.  

Behavioral targeting glossary

A list of terms about behavioral marketing.

Online privacy: A timeline of key events

The debate over online privacy has been raging for longer than you might think.

'Tradigital' advertising: a new model needed

'Tradigital' advertising: a new model needed

Close to two decades of digital marketing, the banner ad is nearly 15 years old, and now it is time to segregate the traditional from the new.