The rapid erosion of print circulation, combined with the increasing popularity of electronic readers and the cultural embrace of green-friendly solutions, are convincing many publishers to re-think their approach to digital publications as a potential revenue driver.
Native app or Web-based access? iTunes or proprietary storefront? Zinio, Texterity, NxtBook Media weigh in.
To any classically trained print reporter, it may be difficult to make the transition in interviewing styles from print to video. Here are a few things we noticed in our first foray into video interviews.
Community-focused storefronts lessen reliance on advertising.
If you put in the time, you can learn a ton about SEO without paying a dime.
Privacy concerns cause advertisers to curtail behavioral ad spending, Ponemon study shows.
There are many factors to consider before building a pay wall that's right for your audience, and your business.
Not all search traffic is good traffic - here's how to raise the quality bar.
Different approaches from Wired, PopSci, but both agree: It's all experimentation.
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