The purpose of an “alt” attribute, commonly known as an alt tag, is to promote website accessibility for disabled Internet users by indicating with HTML code what an image file is so that screen readers can identify the image. There is another benefit to alt tagging: referral site traffic.

E-readers have been all the rage of late and for good reason: they offer the promise new streams of revenue by selling subscription content. Meanwhile, consumers are flocking to the devices as some are racking up sales in the millions.

Some of the larger publishers have sat up and taken notice and are even looking to create a digital marketplace to sell content on the devices. 

From mainstream news outlets to entertainment sites, video is being both monetized and leveraged to engage audiences. According to an eMarketer report, 84.1 percent of U.S. Internet users watch online video, with 72.3 percent watching video advertisements. By 2012, the number of online video watchers is expected to rise to 88 percent of all U.S. Internet users.