In a world of free classifieds, Yext has developed an advertising system local businesses will want to pay for because it delivers what they want... phone calls that result in new business.
Choosing the right vendor to help create an online directory comes down to how much control publishers are willing to relinquish – and the value they get in return.
Adopting a more consultative approach to local ad sales.
Three coupon and deal sites that get it right, and what you can steal for your own publication.
Directories, other data products offer compelling options for both ad-supported and paid content models.
Some positive signs can be found in the general gloom around circ, classifieds.
Here's a hint: Think 'vertical search engine.'
Newspapers can’t keep trying to replicate their print classifieds model online. Here are five steps publishers can take to recapture lost business.
A list of lists. Too meta for you? Don’t worry, just click around and don’t be blinded by your newfound visions of dollar signs.
Advertising and upselling are not promising ways to support what Alan Jacobson, et al, confidently call a “craigslist killer.”
© 2010 Vital Business Media, Inc.
