The rapid erosion of print circulation, combined with the increasing popularity of electronic readers and the cultural embrace of green-friendly solutions, are convincing many publishers to re-think their approach to digital publications as a potential revenue driver.
Online metrics shift from page views and uniques to a more tangible measure of success: revenue.
Paywalls can create anxiety for sales teams due to potential traffic impact. Here are six ways to turn an aggravated sales rep into an enthusiastic brand advocate.
Thinking of a putting up a paywall? No need to reinvent the wheel. Here are some tried and true strategies behind the web's most successful paywalls.
Demand for digital editions could drive billions in revenue, new research concludes.
Lack of subscription options tweaks users – and publishers aren’t happy either.
Mobile, e-reader apps add new twist to paid content strategies.
Core digital sites also show 46% growth in advertising revenue.
The readers of indy music mag Paste are leading the effort to help during an ad slump, and investors and advertisers are following.
