It’s not easy being in ad sales these days. We bear the responsibility of generating the majority of revenue associated with our publication(s) but have almost no decision-making authority when it comes to the tools, technology and training we need to gain a competitive edge.  

I hear more and more media executives lament how their salespeople can’t sell digital or that they’re not using a consultative sales approach. There’s a remedy for this: Train your sales team to use web analytics platforms.

One of the key challenges to implementing a subscription management system is answering executive questions regarding the system’s costs and its payback. These systems can be expensive (some going as high as the seven figures range), but their benefits are usually worth it. Here are the different ways that you can build an ROI model that will satisfy your CFO, CEO, and you company’s board of directors.