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Topic: Lead Generation

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5 tips for custom publishers

How publishers can reclaim lost ground in developing custom content for brand marketers.

10 key elements of a digital media kit

10 key elements of a digital media kit

Don’t underestimate the importance of your online media kit for attracting (or repelling) media buyers.

Turning business lists and rankings data into revenue

Using Ecommerce to Sell Industry Rankings and Lists

Not your father’s custom publishing

Not your father’s custom publishing

Publishers leverage editorial, audience expertise to embrace ‘vendor as publisher’ model.

Custom content helps publishers help marketers with brand conversations

The time may be right for publishing companies to forge new custom content strategies.

Where’s the buzz around custom media?

Publishers are missing an opportunity to drive more value for both advertisers and readers.

A new twist for lead-generation campaigns: content optimization

A new twist for lead-generation campaigns: content optimization

Tech trade publisher IDG offers an auditing service to gauge the effectiveness of advertisers' content

For custom content, the trick is putting readers first, brands second

For custom content, the trick is putting readers first, brands second

Walking a tightrope between what the client wants to sell and what the reader wants to know.

Are your data policies jeopardizing your company's security and reputation?

Data security policies remain a pressing concern in the social Web. 

New lead-gen tools leverage search, social

Seattle startup Optify takes wraps off 'real-time marketing' suite for B2B.