Don’t underestimate the importance of your online media kit for attracting (or repelling) media buyers.
Data security policies remain a pressing concern in the social Web.
Your privacy statement is increasingly a part of your site persuasion architecture. Don't take it for granted.
Seattle startup Optify takes wraps off 'real-time marketing' suite for B2B.
Startup’s platform and apps help automate, manage social promotions.
Targeted, relevant content and ads are the real drivers of email ROI.
Demandbase service matches Web traffic with company information for audience development, lead gen.
IDG's Matt Yorke talks about how they have built ad units that incorporate simple things like a counter for video views and Facebook share links and turned it into millions in revenue.
Inaccurate or outdated information hurts your sales and marketing programs; here’s how to fix it.
'Software as a service' CRM model offers flexibility, scale without capital investment.
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