Last week, as the media blogosphere analyzed the announcement of a paywall at the New York Times, I was more fascinated with another recent obsession of mine: Foursquare.

What’s the best jargon generator, Google Buzz or iPad?

Nobody actually knows what impact either of these technologies will have, but everybody still wants to say something about them. Here’s a totally unscientific sampling from a bunch of blogs highlighting the best jargon describing each of them.

Dear Facebook,

I don't like it, but I accept that you are now part of my editorial operations. My customers want to be where the audience is—and the audience is with you. I've got your icon on my website under every piece of content so that readers can post straight to their Facebook profiles. I've got another icon of yours on my website's homepage inviting readers to find my title on your platform and I've got a fan page set up for my title, maintained by my editorial staff. We're in bed together, Facebook: I give you content; you give me reach.

The average American spends 66 hours a month online. While publishers can't make readers spend all of that time on their webpages, they can make sure readers are engaged with the brand, even if they are spending time on another domain.

However, it will require a few helpful tools:

The Atlantic is looking to a new commenting system to help increase reader engagement on its newly redesigned website.

The Atlantic, a 150-plus-year-old magazine that publishes in print 10 times a year, covers culture, business and politics. The website redesign, launched earlier this week, is designed to better integrate magazine content, blogs, videos and other Web content around seven topic areas.

I was recently asked by an editorial team taking the social media plunge to find a service that would allow multiple editors to manage the magazine's social media presence. There are a plethora of Twitter clients out there, but the team's demands were specific. Since the majority of the editors are not active on or familiar with Twitter or Facebook, they wanted a social media management system that was extremely simple, but also had these capabilities: