Music and news have more in common than meets the eye, yet the music industry is adapting more rapidly to the Web. Here's how news can catch up.
There are dozens of 'white-label' social networking platform tools. How do you find the one that's right for your needs?
A brief boot camp for publishers who want to give good tweet.
Imagine you have two visitors to your site: one stays for three minutes, one stays for 20. Which is more engaged? Unless you are actively mapping the IP addresses of all new visitors and non-subscribers, it’s impossible to tell.
After you’ve established a social "footprint," the challenge becomes tracking – and making sense of –audience interactions with your brand. To deliver any real insight about your audience, these metrics need to go beyond the number of Twitter followers or Facebook fans.
A Facebook fan page was once considered a branding experiment, but more media companies are tapping into the site as a community forum.
Panelists at the recent Supernova Forum in Philadelphia offered plenty of optimism about making money through social engagement. It might take a shift in mindset, but some media companies are finding opportunities in the increasingly audience-involved world.
Web publishers that have tuned their websites for search engines are now discovering benefits in optimizing their digital content for social media as well. Technology from a startup called Gigya enables publishers to integrate authentication and content sharing across multiple social media platforms. Another startup, Janrain, has released a new feature for its user-management platform that captures users’ social profile data, giving publishers more insights into the activities and behaviors of their audience.
Global survey finds paid content is a hot button among journalists, but growth of other Web efforts has slowed.
Location-based services are all the rage ― except most people don't use them.
