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Topic: Email

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Video is still a no-no in email marketing, but hope is on the way

Thanks to HTML5 and third-party vendors, the future of embedding video into email is looking brighter.

Email newsletters: still a serious business

In the world of Twitter, Foursquare, and Tumblr, email newsletters are not the sexiest of businesses. In the past 9 months, a ton has happened in the space. New entrants have emerged and past entrants are doing even better. Here's a look at seven businesses that are performing exceptionally well in 2010.

How to do your first mailing list inventory

 It's not easy but it can reshape your newsletter business.

Publishing lags behind other industries in email open rates

Publishing lags behind other industries in email open rates

Epsilon study shows open rates inch up, but click rates drop slightly.

How to target an email newsletter by stealing a page from retail's playbook

Retail companies have been sending targeted newsletters for years. Here are some of their tactics that you can use for your publication.

Want to kill your brand? Play fast and loose with email addresses

iPad hack has a lesson for publishers: Protect your most valuable asset.

Your guide to email design

The web is full of great resources about email design. Here are our favorites.

Email moves beyond ‘batch and blast’

Email moves beyond ‘batch and blast’

Targeted, relevant content and ads are the real drivers of email ROI.  

The first e-mail engagement metric: deliverability

If your newsletters don't reach the inbox, all other metrics will suffer.

An 8-step E-mail marketing refresher

 Ian Lurie of Conversation Marketing offers 8 steps to spruce up your e-mail marketing campaign. And by 'spruce up' he means 'bring back from the dead'.