Execs from TNR, LMK, Medialets discuss building a mobile strategy on a
budget.
Trade group's new leader hopes to leverage digital media, technology experience to drive transformational change in B2B publishing.
Nine key steps to understanding the internet (really) and where it's taking us.
Money may not be as effective as you think when it comes to convincing your team to work harder. Dan Pink, the author of “The Surprising Truth About What Motivates Us,” makes the case for this seemingly counter-intuitive argument in this 11-minute lecture.
Marketing departments typically serve sales, but marketing departments still have a hard time earning respect from sales. Here are 5 practical ideas that will improve that relationship and the business sales brings in as a result.
Ian Lurie of Conversation Marketing offers 8 steps to spruce up your e-mail marketing campaign. And by 'spruce up' he means 'bring back from the dead'.
Before you sign a non-disclosure agreement (NDA), here are five key issues to think about.
IDG's Matt Yorke talks about how they have built ad units that incorporate simple things like a counter for video views and Facebook share links and turned it into millions in revenue.
The magic trick most managers haven't learned: listening instead of solving
Free or low-cost software solutions can augment your digital publishing operations.
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