Startup’s platform and apps help automate, manage social promotions.
Marketing departments typically serve sales, but marketing departments still have a hard time earning respect from sales. Here are 5 practical ideas that will improve that relationship and the business sales brings in as a result.
IDG's Matt Yorke talks about how they have built ad units that incorporate simple things like a counter for video views and Facebook share links and turned it into millions in revenue.
FierceMarkets' formula for driving qualified attendees to live and virtual events.
Website redesigns work better when everyone understands their role in the process.
Data security policies remain a pressing concern in the social Web.
Despite no longer being a startup, Fierce Markets stays true to its bootstrapping origins by keeping a loosely defined budget so it can act quickly when it sees potential for growth.
You're being asked to reduce spending - again. Here's how to do it more effectively.
How publishers can reclaim lost ground in developing custom content for brand marketers.
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