Some of the companies faring best in the news business today have built what we might call private news. They determine the right mix of focused, professional content—sold to a relatively small client base, usually bundled with data, for extremely high rates—with consumer content, which brings in less money but reaches a bigger audience.
In the world of Twitter, Foursquare, and Tumblr, email newsletters are not the sexiest of businesses. In the past 9 months, a ton has happened in the space. New entrants have emerged and past entrants are doing even better. Here's a look at seven businesses that are performing exceptionally well in 2010.
Improving performance on advertising increases the value to your sponsors. A boost in click-through rates drives more traffic to clients' website and should increase their conversion rates. Simple, inexpensive changes to your e-mail newsletter can deliver on this promise - it's a win-win all around.
Marketing departments typically serve sales, but marketing departments still have a hard time earning respect from sales. Here are 5 practical ideas that will improve that relationship and the business sales brings in as a result.
Ian Lurie of Conversation Marketing offers 8 steps to spruce up your e-mail marketing campaign. And by 'spruce up' he means 'bring back from the dead'.
IDG's Matt Yorke talks about how they have built ad units that incorporate simple things like a counter for video views and Facebook share links and turned it into millions in revenue.
We're spoiled by technology. Today, we expect more from our media than we can get from print, radio or linear TV, and that means letting readers re-use, re-purpose and mash up content.
The top 10 websites take in 72 percent of online ad revenue, according to IAB. The concentration in spending on bigger properties has accelerated. It’s simply easier to buy the big sites than smaller ones. Some new tools to streamline digital media buying may tip the field towards the smaller players.
John Pleasants, CEO of social gaming developer Playdom, dropped some great facts about the economics of his industry in his speech at SXSW last week. This article highlights his money points.
This article argues that people need to stop blaming digital technologies as the reason that consumers stopped paying for content and recognize that digital technologies may actually be the opportunity to get the consumer to pay for content when they were never willing to do so before.
© 2010 Vital Business Media, Inc.
