Music and news have more in common than meets the eye, yet the music industry is adapting more rapidly to the Web. Here's how news can catch up.
Make sure you're ready for the next generation of search with our list of major players and a four-step plan to get your publication ahead of the curve.
New app for Mac enthusiast title lets readers rate reviews, add comments and share articles.
Making your images accessible also makes them searchable.
Don’t underestimate the importance of your online media kit for attracting (or repelling) media buyers.
There are dozens of 'white-label' social networking platform tools. How do you find the one that's right for your needs?
After you’ve established a social "footprint," the challenge becomes tracking – and making sense of –audience interactions with your brand. To deliver any real insight about your audience, these metrics need to go beyond the number of Twitter followers or Facebook fans.
A Facebook fan page was once considered a branding experiment, but more media companies are tapping into the site as a community forum.
Web publishers that have tuned their websites for search engines are now discovering benefits in optimizing their digital content for social media as well. Technology from a startup called Gigya enables publishers to integrate authentication and content sharing across multiple social media platforms. Another startup, Janrain, has released a new feature for its user-management platform that captures users’ social profile data, giving publishers more insights into the activities and behaviors of their audience.
Facebook has launched its much-anticipated location-based service, "Facebook Places," which allows users to "check in" to certain locations such as restaurants, bars, music festivals, etc. Find out how journalists and app-builders both can use the service.
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