Although Google’s newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings.
A 2005 deal turned the Las Vegas Sun and lasvegassun.com into two laboratories: One creating journalism, and the other, profits. When the latter failed, both blew up.
Technology has torn down the walls between different communications media. MIT's Technology Review takes a lookthe technologies that are bringing new media together into a "real-time Web," an environment in which any piece of content produced will be discovered and discussed online almost instantaneously.
One of the ongoing challenges in teaching journalism nowadays concerns the choice of software for video editing. I’m going to pump out a brief overview here and hope that lots of people will weigh in with their own experiences and suggestions.
Yahoo's original video content had more than 16 million unique visitors in September. Here are some lessons they've learned about how to create original video that people want to watch and on which advertisers want to spend.
How Sony used a viral video to put an old Chris Brown song on the "most downloaded" list on Amazon.
"Project Inform," the MTV survey, found that a five-second-long "pre-roll" ad in advance of the clip, combined with ten seconds of a semi-transparent ad unit that takes up the lower third of the video (and starts about ten seconds in), makes up "both the most effective and the most audience-friendly ad product for short-form online video," according to a release.
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