Although Google’s newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings.
The average American spends 66 hours a month online. While publishers can't make readers spend all of that time on their webpages, they can make sure readers are engaged with the brand, even if they are spending time on another domain.
However, it will require a few helpful tools:
When Blip.tv started implementing interactive online advertisements on its videos, the company began to have a trust problem.
"It is not uncommon for clients we are working with to call the third party stats provider and ask for verification of the click-through rates," says COO and co-founder Dina Kaplan.
Audience, programming and ad models will drive your digital video strategy.
How well do you understand each?
How Fliqz gets one-third of its videos on the first page of Google's search results.
Facebook fan pages, Twitter accounts, LinkedIn – the social media world is fraught with user names, passwords and cryptic symbols. Media companies have accepted that they have to get on the bus, but they'd like to limit the number of transfers (a.k.a. log-ins) that they have to make.
Apple hasn’t cornered the market on cool color e-readers, despite what you might think from the overhyped iPad. By this fall, expect to see a new generation of devices that support full color and full-motion video, featuring new Mirasol display technology from Qualcomm.
A 2005 deal turned the Las Vegas Sun and lasvegassun.com into two laboratories: One creating journalism, and the other, profits. When the latter failed, both blew up.
© 2010 Vital Business Media, Inc.
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