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Contents: • Subscription management gets strategic • The five pillars of subscription management ROI • Finding a paid content model that’s right for you • Has paid content made print the new loss leader? • Audience development: New roles, new challenges • Emerging Web metrics focus on engagement, audience quality • To improve the quality of your online audience, reduce your reliance on Google • Online subscription platform adopts test-and-learn approach • Three ways to easily capture audience data • Bridging the digital subscriber gap

Subscription management is a “secret weapon” for savvy media companies looking to stand out from their competitors. Instead of treating it as a cost center, subscription data can be mined more effectively to improve customer loyalty, increase retention rates, and drive new revenue opportunities. The subscription management systems that deliver these benefits can also be expensive and a tough sell to cost-conscious senior management.

This eBook was created to help eMedia professionals understand what subscription management systems are capable of and how to build a strong ROI case for investing in one. This eBook will lay out the detailed knowledge you need to make your brand easier for readers to love by removing common frustrations, showing them ads they actually want to see, and making it easier for them to say yes to paid content.

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Experts sourced in this eBook:
	Ian Lurie President, Portent Interactive
	Sean Griffey President, Fierce Markets
	Jeff Mignon Product Strategist, Creative Director & CEO
	Andrew Davis Chief Strategy Officer and Co-Founder, Tippingpoint Labs
	William L. Pollak President & Chief Executive Officer, ALM