The media industry has fallen in love with tablets, especially the iPad. However, what many are forgetting is that it will take years for these products to mainstream and even longer for advertising revenues to become significant. According to TBI Research's blog:
"Even if iPad sales soar past expectations and reach, say, 16 million units over the next two years total magazine subscription revenue would equal about $2.8 billion per year under the above case scenario. That's less than 30% of annual circulation revenue for the entire magazine industry and only about 10% of overall industry revenue (circulation + advertising)."
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