Many magazines that cut subscription prices lose subscribers anyway

Nearly two-thirds of 344 magazines analyzed dropped their per-copy subscription prices between 2002 and the first half of 2009, but nearly 75% of those price-choppers also saw individually paid subscriptions decline anyway. This comes from an analysis of Audit Bureau of Circulations reports by Jack Hanrahan, the media-agency veteran who's now an industry consultant and publisher of the CircMatters newsletter.