Placecast says it will use the cash to continue its development of ‘ShopAlerts,’ a service that sends consumers text message advertisements, based on their proximity to a specific retail location. Ads are targeted by using a combination of user information—including GPS markers, search keywords and browsing history.
The location-based space is the hot web technology right now, with our very own Sean Blanda calling the sector a breakout technology of SXSWi.
We'll be covering location-based technologies next week in the Vital Guide-- what it is, how to leverage it, etc. So, be sure to subscribe to ensure you won't miss it.
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