Not all search traffic is good traffic - here's how to raise the quality bar.
7 SEO tips to move your content from page two to page one in search engine results.
Online metrics shift from page views and uniques to a more tangible measure of success: revenue.
Imagine you have two visitors to your site: one stays for three minutes, one stays for 20. Which is more engaged? Unless you are actively mapping the IP addresses of all new visitors and non-subscribers, it’s impossible to tell.
Over the past 15 years, the most popular metric among Web publishers has changed from "hits," to "page views," to "unique visitors" to "time on site." But there's only one metric that truly matters in determining your websites's commercial success: Revenue.
After you’ve established a social "footprint," the challenge becomes tracking – and making sense of –audience interactions with your brand. To deliver any real insight about your audience, these metrics need to go beyond the number of Twitter followers or Facebook fans.
Panelists at the recent Supernova Forum in Philadelphia offered plenty of optimism about making money through social engagement. It might take a shift in mindset, but some media companies are finding opportunities in the increasingly audience-involved world.
Web publishers that have tuned their websites for search engines are now discovering benefits in optimizing their digital content for social media as well. Technology from a startup called Gigya enables publishers to integrate authentication and content sharing across multiple social media platforms. Another startup, Janrain, has released a new feature for its user-management platform that captures users’ social profile data, giving publishers more insights into the activities and behaviors of their audience.
More audience data means beter targeting opportunities - and new data privacy concerns.
Advanced video search and indexing technology is helping publishers and advertisers deliver more targeted, relevant ads to online video consumers.
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