It’s not easy being in ad sales these days. We bear the responsibility of generating the majority of revenue associated with our publication(s) but have almost no decision-making authority when it comes to the tools, technology and training we need to gain a competitive edge.  

I hear more and more media executives lament how their salespeople can’t sell digital or that they’re not using a consultative sales approach. There’s a remedy for this: Train your sales team to use web analytics platforms.

About a year ago, many brands at Reed Business Information drank the Twitter Kool-Aid. I recently analyzed how things were going, and learned quite a bit about the benefits and challenges of Twitter within business media. Today, I want to share some metrics of our use of Twitter and explore what it means for B2B media brands.

I looked at the use of Twitter across 35 RBI brands and close to 60 employees. Here is some data:

Quite the storm brewing in the online measurement space. A quick recap: 

Website redesigns are vital projects that don’t happen often enough for most of us to get good at them. Developers and designers know exactly what they need to do, but struggle because the rest of the players often … don’t. Here are some guidelines for assigning responsibilities to make your next website redesign more successful.