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Magazines & newspapers can use subscriber data to profit from lead generation, paid content, ecommerce and more.

Follow the money

Follow the money

Online metrics shift from page views and uniques to a more tangible measure of success: revenue.

Hearst Magazines sees 29% YOY growth of digital properties

Core digital sites also show 46% growth in advertising revenue.

Next Issue Media: interactive editions could up subscription revenue

Next Issue Media: interactive editions could up subscription revenue

Demand for digital editions could drive billions in revenue, new research concludes.

iPad app update: Pricing model needs a quick fix

iPad app update: Pricing model needs a quick fix

Lack of subscription options tweaks users – and publishers aren’t happy either.

How Football Outsiders stands out in a crowded niche

How Football Outsiders stands out in a crowded niche

Six years ago Football Outsiders began using deep statistical analysis to change the way people discuss NFL football. Today, audiences (and ESPN) are listening.

Audience Development Topic Hub

What AOL and newspapers have in common

What AOL and newspapers have in common

AOL is quickly building big editorial overhead to go with their plummeting ad sales and subscriptions.

Event
Event Date: Sat, 2010-06-05 - Mon, 2010-06-07
Related Terms:
Consumer
food
Mitch Speers
Technology
Design
Operations
Advertising
Content Strategy
Paid Content
Subscription Management

Paywalls: a salesperson's FAQ

Paywalls: a salesperson's FAQ

Paywalls can create anxiety for sales teams due to potential traffic impact. Here are six ways to turn an aggravated sales rep into an enthusiastic brand advocate.