Social Media
Social media strategies for engaging with readers and advertisers.
A brief boot camp for publishers who want to give good tweet.
Location-based services are all the rage ― except most people don't use them.
Web publishers that have tuned their websites for search engines are now discovering benefits in optimizing their digital content for social media as well. Technology from a startup called Gigya enables publishers to integrate authentication and content sharing across multiple social media platforms. Another startup, Janrain, has released a new feature for its user-management platform that captures users’ social profile data, giving publishers more insights into the activities and behaviors of their audience.
Publishers have a new option for collecting audience profile information.
A Facebook fan page was once considered a branding experiment, but more media companies are tapping into the site as a community forum.
What LinkedIn's acquisition of mSpoke potentially means for publishers and content creators.
Why all your reporters should be blogging and social networking.
Panelists at the recent Supernova Forum in Philadelphia offered plenty of optimism about making money through social engagement. It might take a shift in mindset, but some media companies are finding opportunities in the increasingly audience-involved world.
The 2010 USC Annenberg Digital Future Study finds that twitter users would prefer to see Web advertising than pay for content.
Advertising platform provider launches an interactive ad widget.
