Many are calling this the year of online video. That certainly may be the case if you’re Google/YouTube or a handful of other social or portal sites that are garnering the lion’s share of viewers and ad dollars. For the rest of us, creating and monetizing video poses greater challenges. The following resources can help you decide whether digital video is the right play for your brand.

E-readers have been all the rage of late and for good reason: they offer the promise new streams of revenue by selling subscription content. Meanwhile, consumers are flocking to the devices as some are racking up sales in the millions.

Some of the larger publishers have sat up and taken notice and are even looking to create a digital marketplace to sell content on the devices. 

From mainstream news outlets to entertainment sites, video is being both monetized and leveraged to engage audiences. According to an eMarketer report, 84.1 percent of U.S. Internet users watch online video, with 72.3 percent watching video advertisements. By 2012, the number of online video watchers is expected to rise to 88 percent of all U.S. Internet users.

The Interactive Advertising Bureau today released a paper titled “Email Monetization Strategies,” which provides guidelines for, you guessed it, monetizing newsletters and other email inventory. The purpose is to provide a series of best practices that publishers and advertisers can use to get the most out of their email campaigns.

CoverItLive fancies itself the Swiss Army Knife of live coverage. The service is a widget that is embeddable like a YouTube video allowing reporters to interact with readers through a curated chat, video streams, Twitter integration and even audio files (see the service’s video demo here).

The purpose of an “alt” attribute, commonly known as an alt tag, is to promote website accessibility for disabled Internet users by indicating with HTML code what an image file is so that screen readers can identify the image. There is another benefit to alt tagging: referral site traffic.