According to mobile analytics provider Flurry, the average mobile news application session clocks in at ten minutes – even game apps don’t do that.

Audiences want to interact with media brands on mobile devices—via “untethered digital content”  said John Loughlin, Hearst Magazines EVP and general manager, at the recent Digital Innovators' Summit in Berlin.

Aggregate mobile data in the U.S. is expected to reach 20 exabytes (that’s 20 billion gigabytes) by 2013. Another study predicts that mobile data traffic will double every year through 2014.

Apple hasn’t cornered the market on cool color e-readers, despite what you might think from the overhyped iPad. By this fall, expect to see a new generation of devices that support full color and full-motion video, featuring new Mirasol display technology from Qualcomm.

The Oklahoman newspapers are going to start adding a barcode to printed material that can be scanned with the ScanLife smartphone app. Doing so “expands the newspaper experience by opening gateways to NewsOK.com videos, extended story content, maps, e-commerce and photo galleries — instantly delivered without typing a single letter.”

And so the Cat walks again.

The Mobile Marketing Association (MMA) recently released a white paper detailing best practices for running a U.S. cross-carrier mobile content program, including mobile couponing. Sending coupon offers to your list of readers and prospects has its own set of opportunities—Ping Mobile's holiday couponing campaign for clothing brand Ed Hardy achieved a double opt-in rate of more than 73 percent—but the limitations are worth noting, as well.

Many publishers are stuck in a cycle of playing technology catch-up. They are trying to figure out how to monetize Web phenomena like Twitter and Facebook long after the need to do so has already become apparent.  Want to break that cycle? It’s simple: Make sure your mobile content is up and rolling.

Last week, as the media blogosphere analyzed the announcement of a paywall at the New York Times, I was more fascinated with another recent obsession of mine: Foursquare.