Ad Serving

Targeted display ads seen driving online ad spend

National, local advertisers both seen investing heavily in targeted ads as ROS buys decline.

A ‘niche within a niche’: Behavioral targeting for B2B advertisers

Canon launches BT advertising platform across its 45 B2B sites.

Marketing services drive B2B publisher growth, study finds

Marketing leaders demonstrate more revenue growth than their competitors.

Gawker's media image-driven redesign

Gawker Media redesigns with eye to iPad and iPhone app.

AddThis provider Clearspring launches audience targeting tools

Clearspring turns social-sharing data into ad opportunity

Madison Logic aims to make lead gen more efficient

Platform now offers reservation system

 

A better way to monetize search traffic?

Many traditional publishers have been steamrolled in the search-driven economy by aggregators and content farms that are much more effective at tuning their content for search engines. Now, more tools are emerging to help them fight back.

Making the most of your mobile investments

Execs from TNR, LMK, Medialets discuss building a mobile strategy on a budget.

BuzzLogic aims to make blog ads more engaging ― and more profitable

Advertising platform provider launches an interactive ad widget.