How do magazine publishers cover their own event? Some use Twitter, of course. Here is an abridged list of some of the more notable tweets from attendees (including yours truly) of the Magazine Publishers of America’s just-completed, two-day Magazine Innovation Summit. They are in reverse chronological order, unedited, and grouped into the two primary trending topics attendees were tweeting to: “mpasummit” and “magsummit”.

If the people formerly known as advertisers begin creating their own editorial content to connect directly with consumers, where does that leave digital publishers?