the New York Times

OPA ad units taking hold

The display advertising units that the Online Publishers Association released last year are gaining traction among OPA members, and even some non-members.





Lessons learned in 2009: Hyperlocal is a legitimate growth area

Lessons learned in 2009: Hyperlocal is a legitimate growth area

Sites targeting local communities gained momentum, and some big investors.  

9 bold predictions for the media industry in 2010

The economy and the continued downward slide of advertising-based media companies brought radical changes to the way the media industry operated in 2009. Like it or not, 2010 will continue the trend.

Here are nine bold predictions about the industry for the year ahead:


An immature industry requires some mature professionals

Can you remember life before the Internet? When a personal computer was another name for a handheld calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual typewriters, and you’re active in 21st century online publishing, you’re a “retread.” Congratulations on being smart, adaptable and unafraid to embrace technological change.

I’m 53 years old. I’m a retread, too. And proud of it.


Microsoft-Murdoch: Win-win or something worse?

The news that Microsoft is offering to pay News Corp. and possibly other publishers to remove their content from Google’s search engine in favor of Microsoft’s Bing (first reported by FT.com) shows more than anything that Microsoft is happy to assist Rupert Murdoch in his holy war against free content and Google.


The future of media is all about conversations

The future of media is all about conversations

Journalists need to learn to tell a good story without monopolizing it.  


© 2010 Vital Business Media, Inc.