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7 takeways from Mashable's "Future of Journalism" event

Last Wednesday just over 100 journalists packed into the 92YTribeca to talk with Mashable’s Vadim Lavrusik and Columbia professor Sree Sreenivasan. The duo chatted about how best to navigate the uncertain waters ahead. 

This wasn’t your typical macro-level “how do we save news?” discussion. Instead it focused on more the individual journalist and their careers.  Some takeaways included:



Curation: The end of content aggregation as we know it

Curation: The end of content aggregation as we know it

In an age where anyone can be a publisher the difference maker is relevance.

Curation vs. aggregation - a VitalCast interview with Mindy McAdams

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A few months ago, Prof. Mindy McAdams, who teaches online journalism at the University of Florida, wrote a blog post calling for journalists to learn a lesson from museum curators. In the post, she outlined seven rules for successful curation.


Congress takes aim at behavioral targeting

Just as things are starting to get interesting in terms of lead generation and audience development, here comes Washington with possible legislation that could curb advances in behavioral targeting (a.k.a. behavioral marketing or behavioral advertising).


Behavioral tools drive custom newspaper concept closer to reality

Behavioral tools drive custom newspaper concept closer to reality

Delivering custom content using behavioral targeting could change online publishing as we know it. So why hasn’t it happened yet?

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