editor

Back to the drawing board

After I filed my piece detailing my experience as a Demand Studios writer, I was discouraged that I had to leave the reader hanging as I had yet to get my story approved and published.


Demand Media’s content assembly line

Demand Media’s content assembly line

What I learned from my experience as a Demand Media writer.

 

The evolution of the editor, 1982-2010

I’ve been in journalism for close to 30 years. As one would expect, my skills, the tools of the trade and the state of the industry itself have evolved dramatically over that time.

Newsrooms that once functioned under a cloud of cigarette smoke now work in a cloud computing environment. Writers who once tucked a reporter’s notebook in their back pocket now wield a digital voice recorder or a Flip camcorder. Editors who once redlined copy and haggled over how headlines matched the lead art now stress over Web analytics and keyword selection.


Does CJR report tell us anything new?

 The Columbia Journalism Review just released a report called "Magazines and Their Web Sites".  It's possible to draw a conclusion from the findings that magazine websites are more likely to be profitable if they put "web guys" in charge and don't worry much about things like copy editing or fact checking.  Well, you might think that if you confused correlation with causality.


Eat your vegetables, read Kiplinger

Eat your vegetables, read Kiplinger

Personal finance site uses new content, syndication, SEO – and baby boomer parents – to expand and engage its online audience.

Why Silicon Alley Insider is the Hooters of the Internet

Let’s get something out of the way: I absolutely enjoy reading Silicon Alley Insider. Its tech and media stories often find their way into our Daily Buzz email and the publication is big part of my morning Google Reader binge.

However, after reading the site for a few months I’ve noticed the publication often relies on the shameless use of women and sex-related headlines to drive pageviews. 

A few examples:


5 tips for successful event marketing - with no ad budget

5 tips for successful event marketing - with no ad budget

FierceMarkets' formula for driving qualified attendees to live and virtual events.  


Field & Stream hooks more visitors after site redesign on Drupal CMS

Field & Stream hooks more visitors after site redesign on Drupal CMS

Open-source content management system improves editorial flexibility, drives readership. 

Website redesign roles: a template

Website redesigns are vital projects that don’t happen often enough for most of us to get good at them. Developers and designers know exactly what they need to do, but struggle because the rest of the players often … don’t. Here are some guidelines for assigning responsibilities to make your next website redesign more successful.


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