director

Event Date: Tue, 2010-07-27

Mobile advertising's moving targets

Mobile advertising's moving targets

The constantly evolving state of devices, creative and metrics make it difficult for publishers to define their role.

Exchange services help publishers sell, buy audience data

Exchange services help publishers sell, buy audience data

Evolving audience data marketplace promises new revenue opportunities.

Facebook Places: What it means for media brands

Facebook Places: What it means for media brands

Facebook has launched its much-anticipated location-based service, "Facebook Places," which allows users to "check in" to certain locations such as restaurants, bars, music festivals, etc. Find out how journalists and app-builders both can use the service.

Why now is a good time to go hyperlocal

Why now is a good time to go hyperlocal

If the end of last year was the hyperlocal market as heating up, it is now on fire.

Hearst's LMK builds CMS add-on to create Facebook, iPhone and Android apps

Hearst-incubated startup proves that multichannel publishing can be both cost-effective and profitable.

Making the most of your mobile investments

Making the most of your mobile investments Execs from TNR, LMK, Medialets discuss building a mobile strategy on a budget.

When ads know where you are and what you're listening to

When ads know where you are and what you're listening to

Google, Pandora, ESPN discuss what's working in mobile advertising.

Digital minds muse about what's next for mobile content

Digital minds muse about what's next for mobile content

Highlights from the paidContent Mobile conference.

Penton mobile push includes 60 mobile websites

Penton mobile push includes 60 mobile websites

B2B publisher's mobile plans also call for new apps built with Handmark.