CEO

Event Date: Thu, 2010-04-08 - Sat, 2010-04-10

Audiences and advertisers offer solution for media brands' content needs

Most media companies are running on skeleton editorial crews, but must feed a constant 24/7 demand for new content online. If your editorial team can't consistently produce enough content to satisfy reader demand, those readers may drift away.  Many media companies succeed in spite of stretched editorial staff by blending professional editorial content with user-generated content (UGC) and advertiser-generated content (AGC).



How The Knot diversified its revenues by going niche, building scale

"Media has become a platform of services," said David Liu, CEO of The Knot, during day one of Federation of International Periodical Publishers (FIPP) Digital Innovators Summit yesterday. During a session named, "Digital revenues: beyond the banner," Liu laid out how The Knot transformed itself from a handful of websites relying on national display advertisers for well over 50 percent of its revenues in the early 2000's to a network of over 280 sites with less than 20% reliance on display today.


Suite101 evolves pay-for-performance content model

There’s plenty of talk, most of it negative, about the “content factory” model that’s gaining traction on the Web. Media companies including Demand Media, Associated Content and About.com have created high-volume, commodity editorial businesses, relying on a network of freelancers who are compensated solely on how many page views their articles generate.


Citibank attacks First Amendment, freezes assets of Fabulis

UPDATE: Citibank has apologized to Fabulis. Here's the email here.

Citibank froze the bank account of the media startup Fabulis on Monday, due to "objectionable content" on Fabulis.com, according to Fabulis' CEO Jason Goldberg


What your salespeople don’t know can kill you

What your salespeople don’t know can kill you

The knowledge that online salespeople bring to the negotiating table can make or break a media buy.

How to optimize your video content for search

How to optimize your video content for search

How Fliqz gets one-third of its videos on the first page of Google's search results.

The 3 pillars of online video

The 3 pillars of online video Audience, programming and ad models will drive your digital video strategy. How well do you understand each? 

Q&A: Charles McCurdy, CEO, Apprise Media/Canon Communications

Q&A: Charles McCurdy, CEO, Apprise Media/Canon Communications Exec sees shift in publishing from media selling to marketing services.

© 2010 Vital Business Media, Inc.