analyst

Event

Event Date: Wed, 2010-05-26

Mobile advertising's moving targets

The constantly evolving state of devices, creative and metrics make it difficult for publishers to define their role.

NPR taps into local expertise with Argo Project

Will nonprofit journalism pick up the slack of declining local news coverage?

4 tips for gaining trust from skeptical readers

Straightforward privacy policies can help publishers stay relevant — and trustworthy.

Reducing the fear factor in behavioral targeting

Privacy concerns cause advertisers to curtail behavioral ad spending, Ponemon study shows.

Q&A with Ken Doctor, author of Newsonomics

We chat with the news analyst and author about the trends publishers are missing and why he thinks we are entering the next age of the penny press.

The rise of local at CUNY New Business Models for News

Yesterday, when 100-plus people gathered at CUNY to talk about the business models for local news local publishers suddenly realized that they were not alone.

6 things you should know about choosing the right community platform

There are dozens of 'white-label' social networking platform tools. How do you find the one that's right for your needs?

'Tradigital' advertising: a new model needed

Close to two decades of digital marketing, the banner ad is nearly 15 years old, and now it is time to segregate the traditional from the new.

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