"Media has become a platform of services," said David Liu, CEO of The Knot, during day one of Federation of International Periodical Publishers (FIPP) Digital Innovators Summit yesterday. During a session named, "Digital revenues: beyond the banner," Liu laid out how The Knot transformed itself from a handful of websites relying on national display advertisers for well over 50 percent of its revenues in the early 2000's to a network of over 280 sites with less than 20% reliance on display today.

If you were a leading destination site on the Web for your category, with more than 100 million page views a month and more than 1.5 million registered users, what would make you want to cannibalize your own business?

How do magazine publishers cover their own event? Some use Twitter, of course. Here is an abridged list of some of the more notable tweets from attendees (including yours truly) of the Magazine Publishers of America’s just-completed, two-day Magazine Innovation Summit. They are in reverse chronological order, unedited, and grouped into the two primary trending topics attendees were tweeting to: “mpasummit” and “magsummit”.