It’s a given that you need a mobile version of your website in order to deliver a good user experience on a mobile phone.  But does the content itself need to be tweaked as well? You bet it does.

Assuming you have a mobile version of your site, can’t you just strip out the graphics, images, pdfs and flash and call it a day?  If you want to make your content useful on a mobile device, you’ll need to do more.

Here are 5 factors to consider for publishing to mobile platforms:

Condé Nast is adding a click-to-buy option to its food site Epicurious.com, offering readers the option of purchasing recommended wines with its recipes.