e-reader

Publishing alliance seeks better standards for e-readers

Industry groups say ePUB standards will help publishers deliver and monetize content across platforms. 

Adobe’s secret e-reader weapon: Omniture analytics

Integrated analytics could provide better insights for publishers (and advertisers) into iPad, other e-reader editions.

What can we learn from the first iPad magazine editions?

Different approaches from Wired, PopSci, but both agree: It's all experimentation.

Vanity Fair iPad edition shows promise of video extras

New opportunities to enhance interactions with editorial and advertising.

Next Issue Media’s Squires: e-readers require new models for content, ads

Details on new e-reader platform and storefront still 6-8 weeks away.

E-readers spur new audience measurement challenges

Skiff: Preserving the print experience in digital devices

Goal is to replicate the ‘lean-back’ reading experience in e-readers and smarthphones.

Paywalls are getting a lot more complicated

Mobile, e-reader apps add new twist to paid content strategies.

An iPad FAQ for media companies

Answers to 13 burning questions about Apple’s groundbreaking tablet.