"Media has become a platform of services," said David Liu, CEO of The Knot, during day one of Federation of International Periodical Publishers (FIPP) Digital Innovators Summit yesterday. During a session named, "Digital revenues: beyond the banner," Liu laid out how The Knot transformed itself from a handful of websites relying on national display advertisers for well over 50 percent of its revenues in the early 2000's to a network of over 280 sites with less than 20% reliance on display today.

F+W Media has leveraged the power of the community – or communities in its case – to carve out a high-growth e-commerce business. Its 21 e-stores – selling everything from books, CDs and DVDs to workshops, calendars and, increasingly, affiliate products – helped the publisher grow its e-commerce revenues by 113% in 2009. 

The Oklahoman newspapers are going to start adding a barcode to printed material that can be scanned with the ScanLife smartphone app. Doing so “expands the newspaper experience by opening gateways to NewsOK.com videos, extended story content, maps, e-commerce and photo galleries — instantly delivered without typing a single letter.”

And so the Cat walks again.

One of the key challenges to implementing a subscription management system is answering executive questions regarding the system’s costs and its payback. These systems can be expensive (some going as high as the seven figures range), but their benefits are usually worth it. Here are the different ways that you can build an ROI model that will satisfy your CFO, CEO, and you company’s board of directors.

Email newsletters are nothing new to the publishing world (speaking of, subscribe to ours here).

The growth of behavioral ad targeting technologies has focused more attention on what publishers do with the personally identifiable information they collect from site visitors.  A website privacy policy is a legally binding disclosure to site users about everything you do with all of the data you collect from them.  There are two great reasons to make sure your privacy policy is both accurate and well written.