Home

e - commerce

For publishers, it's a question of semantics

For publishers, it's a question of semantics

Automated tagging was once a luxury among large publishers, but a new generation of open-source semantic tools are helping smaller publishers to augment their manual tagging methods. Here are four ways publishers can harness semantic metadata tools to improve their digital initiatives.

Seventeen.com tries on augmented reality

Seventeen.com tries on augmented reality

Hearst, JCPenney collaborate on virtual dressing room to drive engagement.

 

In-text advertising: still crazy after all these years

Embedded "green links" blur the line between editorial and advertising.

How to calculate cost-per-acquisition for freemium, subscription, or virtual items biz models

There are a lot of digital opportunities for publishers to evaluate.  Being able to compare them on the same terms helps a lot.

How The Knot diversified its revenues by going niche, building scale

How The Knot migrated its business from relying on national display advertisers for well over 50 percent of its revenues in the early 2000's to less than 20%.

‘Context aware’ commerce: How two publishers are riding the next wave

‘Context aware’ commerce: How two publishers are riding the next wave

Success Magazine and Modern Distribution Management integrate content, commerce and community into a seamless Web experience.

Got commerce? Enthusiast publisher F+W grows emedia store business 113%

Community-focused storefronts lessen reliance on advertising.

Early adopters of new online payment platform leaning toward metered, segmented options

In Q&A, Journalism Online co-founder Gordon Crovitz sheds more light on ‘Press+’ deployments.

Can a barcode app give the CueCat another life?

Smartphone app brings back disturbing memories of ill-fated scanner device.

Event
Event Date: Wed, 2010-04-14 - Sat, 2010-04-17
Related Terms:
Audience Development
B2B
e - commerce
Technology
Lead Generation
Search