Online advertising is in transition. Performance-based pricing has surpassed CPMs as the primary revenue source and now accounts for 58% of online advertising revenue, according to the IAB. Does your sales team have the skills to conceive and execute programs that attract advertisers and deliver real results? Read on.

It’s not easy being in ad sales these days. We bear the responsibility of generating the majority of revenue associated with our publication(s) but have almost no decision-making authority when it comes to the tools, technology and training we need to gain a competitive edge.  

I hear more and more media executives lament how their salespeople can’t sell digital or that they’re not using a consultative sales approach. There’s a remedy for this: Train your sales team to use web analytics platforms.

"Audience development" has morphed from a fairly straightforward function - managing the circ file - into a complex, multichannel marketing discipline. From search optimization to brand building, audience development now spans a broad spectrum of activities. How do you make sense of it all? The following resources should help.

Website redesigns are vital projects that don’t happen often enough for most of us to get good at them. Developers and designers know exactly what they need to do, but struggle because the rest of the players often … don’t. Here are some guidelines for assigning responsibilities to make your next website redesign more successful.