Lead Generation

10 key elements of a digital media kit

Don’t underestimate the importance of your online media kit for attracting (or repelling) media buyers.

Not your father’s custom publishing

Publishers leverage editorial, audience expertise to embrace ‘vendor as publisher’ model.

Madison Logic aims to make lead gen more efficient

Platform now offers reservation system

Vital Guide to eMedia

Offerpop launches Twitter campaign management tool suite

Startup’s platform and apps help automate, manage social promotions.

Real-time intelligence for B2B publishers

Demandbase service matches Web traffic with company information for audience development, lead gen.

Revenue shift: An inflection point for B2B publishers

As print revenues continue to decline, it's time to pick up the pace of transition.

4 ways to escape price competition on B2B lead generation

Successful lead gen marketing requires publishers to get closerto their readers and advertisers instead of shying away. 

New lead-gen tools leverage search, social

Seattle startup Optify takes wraps off 'real-time marketing' suite for B2B.

Should you build a Facebook app?

Facebook apps have the potential to drive lots of engagement with your site, or lots of prospects for your advertisers.  Should you take the plunge?