Email

Vital Guide to eMedia

Publishing lags behind other industries in email open rates

Epsilon study shows open rates inch up, but click rates drop slightly.

Want to kill your brand? Play fast and loose with email addresses

iPad hack has a lesson for publishers: Protect your most valuable asset.

Video is still a no-no in email marketing, but hope is on the way

Thanks to HTML5 and third-party vendors, the future of embedding video into email is looking brighter.

A checklist for choosing your next-generation newsletter deployment service

Look for tools that offer helpful features for better email newsletter management. 

Monsters, kittens and haiku

A tale of the Vital Guide subject line.

Tailoring your e-newsletters to be a better sell for sponsors

Advertisers are looking to publishers for performance-based metrics.  

Coming soon to an inbox near you: User-generated newsletters

New IDG tool lets subscribers create customized emails. 

Email moves beyond ‘batch and blast’

Targeted, relevant content and ads are the real drivers of email ROI.