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18-34 year olds trust mail & FSIs over social media for direct marketing offers

18-34 year olds trust mail & FSIs over social media for direct marketing offers

According to a new study 18-34 year olds prefer to learn about marketing offers through postal mail and newspapers rather than social media platforms.

Online video predictions: hybrid revenue, niche content

Online video predictions: hybrid revenue, niche content

eMarketer analyst cites untapped growth potential for monetizing video.

Google's YouTube eyes local news outlets

Google's YouTube eyes local news outlets

Will Google be able to integrate more citizen video journalism at local news sites?

The AP’s new social media guidelines

Updated stylebook adds new terms, tips for journalists. "Hashtag," anyone?

A beginner's guide to online video advertising

A beginner's guide to online video advertising

With dozens of video formats, advertising types and technology platforms, video advertising can get complicated. Here are a few basics to get you started.

Curated video: A winning formula?

Magnify platform lets publishers serve up contextually relevant video from third-party and user-generated sources.

Flash workarounds for the iPad

Flash workarounds for the iPad

Flash won't work on the iPad. However, thanks to HTML5, several companies are making it easier for publishers to get their rich media on the new tablet.

5 steps to getting your brand mobile

5 steps to getting your brand mobile

More than half of the world's population owns a mobile phone. Five steps you can take to tap into this opportunity now.

Demand Media’s content assembly line

Demand Media’s content assembly line

What I learned from my experience as a Demand Media writer.

 

4 tools to kickstart audience development

Audiences are becoming more fractured across the web, use these tools to help reign them in to your brand.