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5 steps to getting your brand mobile

5 steps to getting your brand mobile

More than half of the world's population owns a mobile phone. Five steps you can take to tap into this opportunity now.

Demand Media’s content assembly line

Demand Media’s content assembly line

What I learned from my experience as a Demand Media writer.

 

4 tools to kickstart audience development

The average American spends 66 hours a month online. While publishers can't make readers spend all of that time on their webpages, they can make sure readers are engaged with the brand, even if they are spending time on another domain.

However, it will require a few helpful tools:


How to optimize your video content for search

How to optimize your video content for search

How Fliqz gets one-third of its videos on the first page of Google's search results.

The 3 pillars of online video

The 3 pillars of online video Audience, programming and ad models will drive your digital video strategy. How well do you understand each? 

Buzzword bingo face-off: iPad vs. Google Buzz

What’s the best jargon generator, Google Buzz or iPad?

Nobody actually knows what impact either of these technologies will have, but everybody still wants to say something about them. Here’s a totally unscientific sampling from a bunch of blogs highlighting the best jargon describing each of them.


Lessons learned in 2009: Social media is not a fad

Lessons learned in 2009: Social media is not a fad

The popularity of Twitter and other social tools are reshaping the foundations of journalism. 

8 social media role models

If you've ever had to explain to someone the business benefit of sites like Twitter and Facebook, you know that social media can be a complex concept to grasp. Luckily, this year a few intrepid souls stood out among the pack of social media pundits and practitioners. These people/companies have experimented with and developed best practices for social media - that is, until the next hot social media website comes along. 


CoverItLive drives engagement metrics for local news

CoverItLive fancies itself the Swiss Army Knife of live coverage. The service is a widget that is embeddable like a YouTube video allowing reporters to interact with readers through a curated chat, video streams, Twitter integration and even audio files (see the service’s video demo here).


Bringing social media into the ballroom

As publishers look for innovative ways to host events in the digital space, they’re also exploring ways to utilize digital technology to make their live events more interactive. One promising trend: bringing social media into the ballroom.


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