The average American spends 66 hours a month online. While publishers can't make readers spend all of that time on their webpages, they can make sure readers are engaged with the brand, even if they are spending time on another domain.

However, it will require a few helpful tools:

What’s the best jargon generator, Google Buzz or iPad?

Nobody actually knows what impact either of these technologies will have, but everybody still wants to say something about them. Here’s a totally unscientific sampling from a bunch of blogs highlighting the best jargon describing each of them.

If you've ever had to explain to someone the business benefit of sites like Twitter and Facebook, you know that social media can be a complex concept to grasp. Luckily, this year a few intrepid souls stood out among the pack of social media pundits and practitioners. These people/companies have experimented with and developed best practices for social media - that is, until the next hot social media website comes along. 

CoverItLive fancies itself the Swiss Army Knife of live coverage. The service is a widget that is embeddable like a YouTube video allowing reporters to interact with readers through a curated chat, video streams, Twitter integration and even audio files (see the service’s video demo here).

As publishers look for innovative ways to host events in the digital space, they’re also exploring ways to utilize digital technology to make their live events more interactive. One promising trend: bringing social media into the ballroom.