Audiences want to interact with media brands on mobile devices—via “untethered digital content”  said John Loughlin, Hearst Magazines EVP and general manager, at the recent Digital Innovators' Summit in Berlin.

The Atlantic is looking to a new commenting system to help increase reader engagement on its newly redesigned website.

The Atlantic, a 150-plus-year-old magazine that publishes in print 10 times a year, covers culture, business and politics. The website redesign, launched earlier this week, is designed to better integrate magazine content, blogs, videos and other Web content around seven topic areas.

When editors and publishers discuss ways to improve editorial, too often the solutions are complicated and take weeks. Sometimes, all we need is a quick shot in the arm.

Thankfully there are lots of plugins, scripts and APIs available to help give your content more depth. And best of all: most take less than an hour to install and cost nothing.

Here are our favorite quick ways to enhance your editorial process:

"Media has become a platform of services," said David Liu, CEO of The Knot, during day one of Federation of International Periodical Publishers (FIPP) Digital Innovators Summit yesterday. During a session named, "Digital revenues: beyond the banner," Liu laid out how The Knot transformed itself from a handful of websites relying on national display advertisers for well over 50 percent of its revenues in the early 2000's to a network of over 280 sites with less than 20% reliance on display today.

AOL is attempting to become a real web-based newspaper by hiring real experienced journalists and producing original content.

One question: Why?

For years now fools like me having been saying that in this new media world, “Content is king.” After all, good content will bring in the readers and drive bad content out! It’s a solid, logically defensible argument. However, so is “The laws of probability say The Cubs will play in a World Series someday.” Unfortunately experience has disproven both.

About a year ago, many brands at Reed Business Information drank the Twitter Kool-Aid. I recently analyzed how things were going, and learned quite a bit about the benefits and challenges of Twitter within business media. Today, I want to share some metrics of our use of Twitter and explore what it means for B2B media brands.

I looked at the use of Twitter across 35 RBI brands and close to 60 employees. Here is some data:

If you think the invention of movable type and the Internet have nothing in common, think again. It is practically a blueprint of what we are going through today.

Years ago, when magazine publishers needed to add to their database of potential subscription candidates, they often would have to rent from other magazines. The process, while effective, could be tedious as each individual list rental had to be worked out on a case-by-case basis.

Now, of course, the print subscription climate is much different. Publishers must still find ways to acquire new print subscribers when resources are stretched across multiple mediums.

Quite the storm brewing in the online measurement space. A quick recap: