About a year ago, many brands at Reed Business Information drank the Twitter Kool-Aid. I recently analyzed how things were going, and learned quite a bit about the benefits and challenges of Twitter within business media. Today, I want to share some metrics of our use of Twitter and explore what it means for B2B media brands.

I looked at the use of Twitter across 35 RBI brands and close to 60 employees. Here is some data:

It’s been a month-and-a-half since the FTC’s blogger disclosure rules went into effect and so far the impact has been … pretty much nonexistent. Don’t expect that to change.

In theory these rules require bloggers, prominent tweeters and Facebook types to disclose paid endorsements. It was hoped this would make bloggers as responsible as traditional journalists in divulging financial conflicts of interest. This is a great idea.

Street & Smith's SportsBusiness Journal has produced the SportsBusiness Journal Resource Guide & Fact Book for the past five years, catering to a niche group of businesspeople who run the U.S. sports industry. In 2007 (the year I copy-edited the publication), the Fact Book was a print product only, featuring more than 1,500 pages of contact information for team and stadium owners, coaches, collegiate teams, manufacturers, reps, sponsors, tables of data and other information useful to sports industry movers and shakers.