Labor

Playing your hand: Challenges and opportunities for editors

Playing your hand: Challenges and opportunities for editors

Can edit teams take advantage of the chance of a lifetime?

Will more comments translate to more engagement for The Atlantic?

The Atlantic is looking to a new commenting system to help increase reader engagement on its newly redesigned website.

The Atlantic, a 150-plus-year-old magazine that publishes in print 10 times a year, covers culture, business and politics. The website redesign, launched earlier this week, is designed to better integrate magazine content, blogs, videos and other Web content around seven topic areas.


5 editorial performance enhancers

When editors and publishers discuss ways to improve editorial, too often the solutions are complicated and take weeks. Sometimes, all we need is a quick shot in the arm.

Thankfully there are lots of plugins, scripts and APIs available to help give your content more depth. And best of all: most take less than an hour to install and cost nothing.

Here are our favorite quick ways to enhance your editorial process:


The mind-numbing problem of organizational structure

The mind-numbing problem of organizational structure

Survival in a fast-moving industry requires clear goals and well-defined roles. Sounds easy, but …

Measuring the state of Twitter at Reed Business Information

About a year ago, many brands at Reed Business Information drank the Twitter Kool-Aid. I recently analyzed how things were going, and learned quite a bit about the benefits and challenges of Twitter within business media. Today, I want to share some metrics of our use of Twitter and explore what it means for B2B media brands.

I looked at the use of Twitter across 35 RBI brands and close to 60 employees. Here is some data:


How clean is your customer data?

How clean is your customer data?

Inaccurate or outdated information hurts your sales and marketing programs; here’s how to fix it.

5 tips for successful event marketing - with no ad budget

5 tips for successful event marketing - with no ad budget

FierceMarkets' formula for driving qualified attendees to live and virtual events.  

Audience development: New roles, new challenges

Audience development: New roles, new challenges

Audience development teams adjust to growing responsibilities - and a significant opportunity to help grow the business.   

Disclosure guidelines won't rein in bloggers

It’s been a month-and-a-half since the FTC’s blogger disclosure rules went into effect and so far the impact has been … pretty much nonexistent. Don’t expect that to change.

In theory these rules require bloggers, prominent tweeters and Facebook types to disclose paid endorsements. It was hoped this would make bloggers as responsible as traditional journalists in divulging financial conflicts of interest. This is a great idea.


Tall ships, speed boats, and managing change

Tall ships, speed boats, and managing change

Steps to avoid, and embrace, when transforming your organization. 

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