After I filed my piece detailing my experience as a Demand Studios writer, I was discouraged that I had to leave the reader hanging as I had yet to get my story approved and published.

On a list of industries with too much money the leader would clearly be banking followed probably by oil. What about magazine publishing? While it is certainly ahead of typewriters (repair & manufacture of), I don’t think it would crack the top 1000. Despite this, the industry has collectively decided it is time to waste some of this precious resource. Thus the just-announced multimillion-dollar ad campaign touting the "power of print."

Let’s get something out of the way: I absolutely enjoy reading Silicon Alley Insider. Its tech and media stories often find their way into our Daily Buzz email and the publication is big part of my morning Google Reader binge.

However, after reading the site for a few months I’ve noticed the publication often relies on the shameless use of women and sex-related headlines to drive pageviews. 

A few examples:

AOL is attempting to become a real web-based newspaper by hiring real experienced journalists and producing original content.

One question: Why?

For years now fools like me having been saying that in this new media world, “Content is king.” After all, good content will bring in the readers and drive bad content out! It’s a solid, logically defensible argument. However, so is “The laws of probability say The Cubs will play in a World Series someday.” Unfortunately experience has disproven both.

Angel investor and serial entrepreneur David S. Rose asked the startups of the Incubator at Rose Tech Ventures, "Who owns a customer in today's world of Twitter, iTunes, Facebook and Google?" The debate that followed focused on the rise of APIs and marketplaces and their impact on business transactions. The conclusion? We are heading towards a world where no one owns a customer.

While the issue of What The iPad Means For The Future Of Media has set people all atwitter (ablogger?), the important thing here isn’t the device, it’s the marketing and what you can learn from it.

I am not referring to the hype around the launch – something Apple can do better than even James Cameron – but the deeper marketing the company has done with its brand.